Clients and Kind Words

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The Ontario Trucking Association is often in front of the media or bringing their issues to government committees in Ottawa or at Queen’s Park.  The OTA brought me in for two sessions:  my intensive 10,000 Interviews media training program, and my new offering Powerful Presentationswhich gives practical advice on how to speak effectively to any audience, large or small.

“Our entire management group worked with Sean and it became evident right away why he was able to achieve such a stellar career in journalism. He’s an extremely skilled communicator who’s also candid, patient, good-natured and full of insightful anecdotes. His media training and public speaking workshops provided us with the confidence and new skills required to prepare for various types of media interviews as well as promote our organization in public. We look forward to working with Sean again in the future.”

                               Marco Beghetto, VP communications, Ontario Trucking Association


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Effective communication with the news media is crucial to the RCCAO, which often offers important commentary on infrastructure issues.  They called upon me to deliver my media training program 10,000 Interviews to key spokespeople.

“Our construction alliance benefitted from your hands-on training…we learned the importance of simplifying complex issues and making assertive statements…”

               -Andy Manahan, Executive Director, RCCAO


CFRB is where I started in broadcasting.  Some years ago. It has been a blast being back on their airwaves, now Newstalk 1010, as an occasional pundit on John Moore’s morning show.


The Toronto Arts Council and its sister organization the Toronto Arts Foundation are true champions of the arts in the city.  I advised them on communications strategies to expand coverage of important initiatives such as the Mayor’s Arts Lunch, the visionary Arts in the Parks program and the launch of TAC’s new Strategic Plan.  Along the way, I secured a key media sponsorship and had several stories placed in major outlets.

AGE-WELL does important work that will benefit us all–promoting the research, commercial development and marketing of technology to assist people as they age.  It has been a pleasure assisting the network’s leadership in spreading the word–through strategic communications consults to place stories in major newspapers and TV News programs and through writing a series of blogs profiling researchers. I was also honoured that they asked me to MC a pitch event where brilliant entrepreneurs presented their ideas that will change lives.



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The Scotiabank Jam was a huge, fascinating and wildly successful event–a massive consultation exercise, reaching out to 88-thousand employees in 55 countries in 3 languages.  I was thrilled to assist in the online communications, advising on the creation and production of a pop-up video news service for the event: Jam TV.

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And to write a series of blogs updating the online conversations–helping to drive the momentum of an event that exceeded all expectations. It was a pleasure collaborating with the crack communications team at Scotiabank.


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AAPrO is a terrific client, with sophisticated communications needs in a complex field that affects us all. President Dave Butters passed along an encouraging testimonial:

Sean, I wanted to take a few moments to thank you for your communications support in 2015.

 In particular the media training session was a valuable opportunity to refocus on an important part of APPrO’s mission: to be a leading source of ideas, solutions and policy advice in the Ontario electricity sector.

 The session was very well organized. Your years of real-world media experience made it both compelling and practical. As you know, I have done quite a few media interviews over the years, but this was a great relearning experience. And being a concise, effective spokesperson supports APPrO’s reputation and credibility.

 Also thanks for your contributions through the conference blog. It was extremely well-received. I look forward to further collaboration in 2016.

 David Butters
President & CEO
The Association of Power Producers of Ontario (APPrO)

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The Ontario Public School Boards’ Association invited me to speak at its Public Education SymposiumIt was invigorating to craft a presentation titled From Typewriter to Twitter: How the News Media are Utterly Changed. And Exactly the Same. It was a reflection on 30+ years in journalism, sprinkled with some tips on how to talk to reporters.

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The audience of a couple of hundred decision makers in education (including at least one who had been the subject of my gentle interrogations) was attentive and polite.  Some even live tweeted, with no trolling.

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From Former Colleagues in Journalism:

“I’ve known Sean for decades, worked with him as a journalistic colleague, and been the subject of his fair and balanced reportage after I entered political life. His knowledge of the media, analytical and writing skills and interviewing abilities are of the highest order. Sean is a communications pro.”
-Hon. Peter Kent, Member of Parliament, former Environment Minister

“Sean Mallen is a first-rate journalist – and person – in every respect. He’s smart, dedicated, reliable, hard-working, fair-minded, insightful, calm under pressure and good-humoured. Sean is a skilled professional with wide-ranging talents.”
-Hal Vincent, former Senior Communications Advisor to Ontario Cabinet Ministers


4 time winner of Radio-Television News Directors Association award for excellence in broadcast news

Winner Bronze Medal at New York Festivals: “Best Correspondent”

Winner: Caribbean Tourism Organization Awards for Best Travel stories