Falling for London-The Book
MESSAGES THAT RESONATE
MEDIA TRAINING FROM A REPORTER

BEING THERE

“The only source of knowledge is experience.”
-Albert Einstein

Smart man, that Einstein.

To tell a story, ask a storyteller.

To understand how to speak to the news media, ask a reporter.

To craft a speech, ask a specialist in the spoken word.

To cope with a crisis, ask someone who’s been on the front lines.

And now, he’s written a book: Falling for London.
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